Small Business Saturday is an annual shopping tradition aimed at supporting small and local enterprises, occurring on the Saturday after Thanksgiving in the United States. Launched by American Express in 2010, it encourages consumers to visit independently-owned shops, which offer special discounts and host community events. Strategically placed between Black Friday and Cyber Monday, this event enhances visibility for small businesses during the peak holiday shopping season.
Example: In 2023, Small Business Saturday will be marked on November 25.
Tip: Participating in Small Business Saturday benefits businesses by increasing visibility and sales, and helps consumers by fostering community support and discovering unique products.
While this summary captures the essence of Small Business Saturday, the actual impact and practices may vary based on local participation and individual business engagement.
